Original 1923 Cover From The Saturday Evening Post
This original front cover from the Saturday Evening Post is dated October, 1923. Illustrated by J. C. Leyendecker, it is titled ‘Witches Night Out’ and is an obvious celebration of Halloween. This vibrantly coloured illustration depicts a witch on her broomstick passing in front of a bright orange moon. Leyendecker was able to cleverly create a shimmering effect on the witch’s dress. She looks down at a flying bat who is joining the flight path.
J.C. Leyendecker (March 23, 1874 – July 25, 1951) was regarded as one of the most prominent and financially successful freelance commercial artists in the U.S. He worked mainly in oils producing rich, fluid brush strokes and luminous painting surfaces. During his time with the Saturday Evening Post, he produced 322 front covers and many illustrated advertisements for inside the magazine. It is clamed that he “virtually invented the whole idea of modern magazine design”.
The Saturday Evening Post is an American magazine. It was originally published weekly from 1897 until 1963. It is now published six times per year. From the 1920’s up until the 1960’s, the Saturday Evening Post was one of the most widely circulated and influential magazines among the American middle class. It contained fiction, non-fiction, cartoons and features. It reached about 2 million homes every week.
On the reverse side of this front cover page there is an advertisement for The Goodrich Rubber Company featuring Commander Cord Tyres. Note the narrow width of the tyre pictured! The page measures approximately 35 cms by 28 cms.
This original front cover from the Saturday Evening Post is dated October, 1923. Illustrated by J. C. Leyendecker, it is titled ‘Witches Night Out’ and is an obvious celebration of Halloween. This vibrantly coloured illustration depicts a witch on her broomstick passing in front of a bright orange moon. Leyendecker was able to cleverly create a shimmering effect on the witch’s dress. She looks down at a flying bat who is joining the flight path.
J.C. Leyendecker (March 23, 1874 – July 25, 1951) was regarded as one of the most prominent and financially successful freelance commercial artists in the U.S. He worked mainly in oils producing rich, fluid brush strokes and luminous painting surfaces. During his time with the Saturday Evening Post, he produced 322 front covers and many illustrated advertisements for inside the magazine. It is clamed that he “virtually invented the whole idea of modern magazine design”.
The Saturday Evening Post is an American magazine. It was originally published weekly from 1897 until 1963. It is now published six times per year. From the 1920’s up until the 1960’s, the Saturday Evening Post was one of the most widely circulated and influential magazines among the American middle class. It contained fiction, non-fiction, cartoons and features. It reached about 2 million homes every week.
On the reverse side of this front cover page there is an advertisement for The Goodrich Rubber Company featuring Commander Cord Tyres. Note the narrow width of the tyre pictured! The page measures approximately 35 cms by 28 cms.
This original front cover from the Saturday Evening Post is dated October, 1923. Illustrated by J. C. Leyendecker, it is titled ‘Witches Night Out’ and is an obvious celebration of Halloween. This vibrantly coloured illustration depicts a witch on her broomstick passing in front of a bright orange moon. Leyendecker was able to cleverly create a shimmering effect on the witch’s dress. She looks down at a flying bat who is joining the flight path.
J.C. Leyendecker (March 23, 1874 – July 25, 1951) was regarded as one of the most prominent and financially successful freelance commercial artists in the U.S. He worked mainly in oils producing rich, fluid brush strokes and luminous painting surfaces. During his time with the Saturday Evening Post, he produced 322 front covers and many illustrated advertisements for inside the magazine. It is clamed that he “virtually invented the whole idea of modern magazine design”.
The Saturday Evening Post is an American magazine. It was originally published weekly from 1897 until 1963. It is now published six times per year. From the 1920’s up until the 1960’s, the Saturday Evening Post was one of the most widely circulated and influential magazines among the American middle class. It contained fiction, non-fiction, cartoons and features. It reached about 2 million homes every week.
On the reverse side of this front cover page there is an advertisement for The Goodrich Rubber Company featuring Commander Cord Tyres. Note the narrow width of the tyre pictured! The page measures approximately 35 cms by 28 cms.
This front cover page is now over 100 years old. Unfortunately at some stage the top right corner has been torn off.
