Original 1926 Cover From The Saturday Evening Post
This original cover from the Satrurday Evening Post is dated April 3, 1926. Illustrated by noted artist of the time, J. C. Leyendecker, the vibrantly coloured image is called, ‘Easter Dutch Girl’. It is likely Leyendecker was paying homage to the Dutch Treat Club in this image. Founded in 1905, the Dutch Treat Club was for creative people such as writers, illustrators, actors and musicians who would meet for lunch. The term ‘Dutch’ meant that everybody paid their own bill.
J.C. Leyendecker (March 23, 1874 – July 25, 1951) was regarded as one of the most prominent and financially successful freelance commercial artists in the U.S. He worked mainly in oils producing rich, fluid brush strokes and luminous painting surfaces. During his time with the Saturday Evening Post, he produced 322 front covers and many illustrated advertisements for inside the magazine. It is clamed that he “virtually invented the whole idea of modern magazine design”.
The Saturday Evening Post is an American magazine. It was originally published weekly from 1897 until 1963. It is now published six times per year. From the 1920’s up until the 1960’s, the Saturday Evening Post was one of the most widely circulated and influential magazines among the American middle class. It contained fiction, non-fiction, cartoons and features. It reached about 2 million homes every week.
An old stamp by Swain and Co, Sydeny can be seen on the top right hand side. Henry Charles Maitland Swain was born in 1873. In 1895 he established H. C. Swain and Company Bookstore, a family run business. It was initially located in Moore Street and then the business expanded and moved to 119-123 Pitt Street Sydney where an art gallery and a rare books section were incorporated. Eventually H. C. Swain and Co. merged with Angus and Robertson in 1960.
On the reverse side of this front cover page there is an advertisement for Cream of Wheat breakfast cereal with the caption, ‘Every boy and girl needs a hot breakfast’. The page measures approximately 35 cms by 28 cms.
This original cover from the Satrurday Evening Post is dated April 3, 1926. Illustrated by noted artist of the time, J. C. Leyendecker, the vibrantly coloured image is called, ‘Easter Dutch Girl’. It is likely Leyendecker was paying homage to the Dutch Treat Club in this image. Founded in 1905, the Dutch Treat Club was for creative people such as writers, illustrators, actors and musicians who would meet for lunch. The term ‘Dutch’ meant that everybody paid their own bill.
J.C. Leyendecker (March 23, 1874 – July 25, 1951) was regarded as one of the most prominent and financially successful freelance commercial artists in the U.S. He worked mainly in oils producing rich, fluid brush strokes and luminous painting surfaces. During his time with the Saturday Evening Post, he produced 322 front covers and many illustrated advertisements for inside the magazine. It is clamed that he “virtually invented the whole idea of modern magazine design”.
The Saturday Evening Post is an American magazine. It was originally published weekly from 1897 until 1963. It is now published six times per year. From the 1920’s up until the 1960’s, the Saturday Evening Post was one of the most widely circulated and influential magazines among the American middle class. It contained fiction, non-fiction, cartoons and features. It reached about 2 million homes every week.
An old stamp by Swain and Co, Sydeny can be seen on the top right hand side. Henry Charles Maitland Swain was born in 1873. In 1895 he established H. C. Swain and Company Bookstore, a family run business. It was initially located in Moore Street and then the business expanded and moved to 119-123 Pitt Street Sydney where an art gallery and a rare books section were incorporated. Eventually H. C. Swain and Co. merged with Angus and Robertson in 1960.
On the reverse side of this front cover page there is an advertisement for Cream of Wheat breakfast cereal with the caption, ‘Every boy and girl needs a hot breakfast’. The page measures approximately 35 cms by 28 cms.
This original cover from the Satrurday Evening Post is dated April 3, 1926. Illustrated by noted artist of the time, J. C. Leyendecker, the vibrantly coloured image is called, ‘Easter Dutch Girl’. It is likely Leyendecker was paying homage to the Dutch Treat Club in this image. Founded in 1905, the Dutch Treat Club was for creative people such as writers, illustrators, actors and musicians who would meet for lunch. The term ‘Dutch’ meant that everybody paid their own bill.
J.C. Leyendecker (March 23, 1874 – July 25, 1951) was regarded as one of the most prominent and financially successful freelance commercial artists in the U.S. He worked mainly in oils producing rich, fluid brush strokes and luminous painting surfaces. During his time with the Saturday Evening Post, he produced 322 front covers and many illustrated advertisements for inside the magazine. It is clamed that he “virtually invented the whole idea of modern magazine design”.
The Saturday Evening Post is an American magazine. It was originally published weekly from 1897 until 1963. It is now published six times per year. From the 1920’s up until the 1960’s, the Saturday Evening Post was one of the most widely circulated and influential magazines among the American middle class. It contained fiction, non-fiction, cartoons and features. It reached about 2 million homes every week.
An old stamp by Swain and Co, Sydeny can be seen on the top right hand side. Henry Charles Maitland Swain was born in 1873. In 1895 he established H. C. Swain and Company Bookstore, a family run business. It was initially located in Moore Street and then the business expanded and moved to 119-123 Pitt Street Sydney where an art gallery and a rare books section were incorporated. Eventually H. C. Swain and Co. merged with Angus and Robertson in 1960.
On the reverse side of this front cover page there is an advertisement for Cream of Wheat breakfast cereal with the caption, ‘Every boy and girl needs a hot breakfast’. The page measures approximately 35 cms by 28 cms.
This cover page is 98 years old. It is in reasonable condition considering its age. There are some tears along the right hand side. Please refer photo.
